It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. Marketing has done it’s job […]
Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort. At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. Yet despite that effort, engagement numbers […]
Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. Having come from a background in B2B marketing, I knew the task of highlighting a heavily commoditized business like I.T. services online […]
SEO Generalizations It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. But the term ‘SEO’ is a largely misunderstood one, often it’s referred to as […]
Hurdles and Misconceptions A big challenge in working with B2B clients is relaying the value of curating and maintaining a social media hub around a website consistently. For many years I’ve sat across the table from veteran owner-operators, CEOs, and sales managers pleading my case for inbound engagement, usually to looks of disbelief. Often the […]
Face-to-face meetings and presentations are not always possible, location and travel restraints can quickly turn a warm lead cold. While video meeting services (Skype/Go-To-Meeting) satisfy an immediate and direct need, a majority of prospects will perform due diligence on your business before and after that conversation. Product and service videos (when done correctly) can position […]
For the past 6+ months I worked closely with a local PR and Marketing Firm. It was eye-opening to see how my work in MarTech (Marketing Technologies) coupled with their objectives to increase exposure and opportunities for clients. In the months ahead, I’ll share high-level case studies related to those experiences.