’T-Shaped Marketer’ was coined by David Guest in the early 1990s as being a generalist, but one who also has two, or more areas of expertise. You can learn more about my thoughts on the generalist philosophy here. As I made the transition from print/web creative to digital marketer in the late 2000s, my goal […]
A full decade into Digital Marketing as an accepted discipline with universally sound techniques, I still see companies large and small pushing ’content’ that does not truly resonate, nurture and build brand trust. We all know that top-of-funnel outreach must speak broadly about products and features when prospect data is thin. We also know that […]
Many new marketers fall into the trap of thinking that since they do not have a lot of experience, they can’t start up a modest outreach effort. With all the available tools and resources available (and advice blogs like this one) on the web, that doesn’t have to be the case! You, yes YOU can […]
Short, impactful videos are my favorite kind of content. B2B oriented ‘need-to-know’ information that drives engagement online also has immediate usefulness as a sales tool via landing pages and emailed links. Most importantly, a steady cadence of YouTube channel content develops long-term seeding for organic growth, more on this later. For industrial filming I utilize […]
It’s been an exciting few months, new clients and opportunities have kept me away from this blog, however I recently completed a project that I felt was share-worthy. With my strong focus on providing Digital Marketing Solutions, I rarely get the chance to handle design work anymore. When I do, the ‘fun’ part of building […]
Long-term success still hinges the on validation and reputation of your product/service via PR wins like testimonials and reviews. However, if those resources do not yet exist for search engines to crawl and prospects to discover -what is your play? Address The Core Visualize a wagon wheel. The center hub is your well-built and crawled […]
It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. Marketing has done it’s job […]
Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort. At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. Yet despite that effort, engagement numbers […]
Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. Having come from a background in B2B marketing, I knew the task of highlighting a heavily commoditized business like I.T. services online […]
SEO Generalizations It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. But the term ‘SEO’ is a largely misunderstood one, often it’s referred to as […]
Marketing is Lead Generation 