Engagifii Product Marketing Opportunity

This webpage was created as a follow up to our discussion which includes not only your requested items, but additional assets for your consideration.

Based on my knowledge of Engagifii, I am certain my marketing acumen will serve: awareness, perception, preference and purchase within the member engagement and member retention space.

UX Design, Content and Conversion Funnels

Below are thumbnail links to a few select website programs and improvement projects I have led and collaborated on for the past five years. Please note, some functionality and aesthetics may have been updated since my involvement.

Mueller_WEBMueller Water Products

From 2017 into 2019 the MWP family of multi-lingual websites, fifteen brands in total, were the responsibility of my team. I worked with internal resources and outside agencies to implement the ‘Mueller One’ rebrand, improve UX and increase conversions.


In 2016 I collaborated with SpendHQ, a full-service SaaS spend visibility solution on the transition of their website experience. The goal was straightforward, migrate from a static to dynamic and engaging experience. This process involved tight synchronization with: the product devs, UX designer, photographer and videographer while reporting directly to the VP of Sales and Marketing.


Across 2016 and 2017 I was tasked with providing a local skid system manufacturer with a comprehensive strategic and tactical product marketing plan. The website and corresponding content being key to their success in gaining online traction. I personally handled the majority of graphic, video and written content.