This webpage was created as a follow up to our discussion which includes not only your requested items, but additional assets for your consideration.
Based on my knowledge of Engagifii, I am certain my marketing acumen will serve: awareness, perception, preference and purchase within the member engagement and member retention space.
UX Design, Content and Conversion Funnels
Below are thumbnail links to a few select website programs and improvement projects I have led and collaborated on for the past five years. Please note, some functionality and aesthetics may have been updated since my involvement.
Mueller Water Products
From 2017 into 2019 the MWP family of multi-lingual websites, fifteen brands in total, were the responsibility of my team. I worked with internal resources and outside agencies to implement the ‘Mueller One’ rebrand, improve UX and increase conversions.
In 2016 I collaborated with SpendHQ, a full-service SaaS spend visibility solution on the transition of their website experience. The goal was straightforward, migrate from a static to dynamic and engaging experience. This process involved tight synchronization with: the product devs, UX designer, photographer and videographer while reporting directly to the VP of Sales and Marketing.
Across 2016 and 2017 I was tasked with providing a local skid system manufacturer with a comprehensive strategic and tactical product marketing plan. The website and corresponding content being key to their success in gaining online traction. I personally handled the majority of graphic, video and written content.