Namit, thank you again for the opportunity to speak at the end of January.
This webpage was created as a follow up to our discussion which includes not only your requested items, but additional assets for your consideration.
Based on my knowledge of Engagifii, I am certain my marketing acumen will serve: awareness, perception, preference and purchase within the member engagement and member retention space.
Additionally, as your Product Marketing Manager I will provide support that delivers wins and shows department R.O.I., keeping you above the fray to focus on strategic initiatives with leadership.
UX Design, Content and Conversion Funnels
Below are thumbnail links to a few select website programs and improvement projects I have led and collaborated on for the past five years. Please note, some functionality and aesthetics may have been updated since my involvement.
From 2017 into 2019 the MWP family of multi-lingual websites, fifteen brands in total, were the responsibility of my team. I worked with internal resources and outside agencies to implement the ‘Mueller One’ rebrand, improve UX and increase conversions.
In 2016 I collaborated with SpendHQ, a full-service SaaS spend visibility solution on the transition of their website experience. The goal was straightforward, migrate from a static to dynamic and engaging experience. This process involved tight synchronization with: the product devs, UX designer, photographer and videographer while reporting directly to the VP of Sales and Marketing.
Across 2016 and 2017 I was tasked with providing a local skid system manufacturer with a comprehensive strategic and tactical product marketing plan. The website and corresponding content being key to their success in gaining online traction. I personally handled the majority of graphic, video and written content.
UX and Content Inspiration
I chose these examples based on three criteria: overall user experience, clear call-to-action and resources available, not just the sales pitch.
While I am happy to show some of my web, UX and content oriented work, the majority of my time over the past decade has been spent on complete 360˚ digital solutions, within the ‘T-Shaped‘ marketer philosophy.
Ultimately the usefulness of a website goes beyond just UX and tidy code under the hood, search engines must see value in your content to garner position, this has been my greatest area of focus – what happens after launch?
Furthermore, a digital campaign is an empty vessel if the content needs of your prospects are not met. This key pillar is where many well-intended marketers fall short, relying too heavily on paid placements and uninspired landing pages. I was pleased to hear you understand and embrace this.
I have the skills, creativity and experience to leverage industry standard tools, while identifying the content fuel that websites and campaigns need to convert prospects to customers.
Click HERE to download as a ZIP file.
- Preview of Product Marketing Pillars (PDF)
- Whiteboard Working Session Examples
- Campaign Metric Examples
- Link Sheet to Additional Examples and SEO Video Work
Requested 30/60/90 Strategy
As requested, the links below will open (or download) files to support my recommendations for a 90 day strategy.
Note: Start with the video as a primer. Also, please keep in mind that items discussed or shown, are subject to change based on new information.
Additional Email/Landing Page Brand Design Examples (Pratt)