Thank you again for the opportunity to speak at the Pharos/Whereoware office on Friday. I really enjoyed meeting the team and gaining a broader understanding of your marketing landscape.
This webpage was created as a follow-up to our discussion which includes additional thoughts and assets for your consideration.
Based on my conversations with Pharos/IMC_di team members, I am certain my marketing acumen will serve: awareness, perception, preference and purchase within the Global B2B digital market place, coupled to physical showrooms.
Additionally, as your Marketing Director I will provide support that delivers wins and shows department R.O.I., keeping Pharos leadership above the fray to focus on strategic initiatives with IMC.
UX Design, Content and Conversion Funnels for SaaS
Below are thumbnail links to a few select SaaS websites/projects I have led and collaborated on over the past five+ years. Please note, some functionality and aesthetics may have been updated since my involvement.
From 2017 into 2019 the MWP family of multi-lingual websites, fifteen brands in total, were the responsibility of my team. More specifically, I worked with internal resources and outside agencies to co-implement ‘Metro H2o’ and The Sentryx Water Intelligence platform.
In 2016 I collaborated with SpendHQ, a full-service SaaS spend visibility solution on the transition of their website and digital marketing. The goal was straightforward, migrate from a static to dynamic and engaging experience while generating in-bound leads. This process involved tight synchronization with: the product devs, UX designer, photographer and videographer while reporting directly to the VP of Sales and Marketing.
A new challenge for my consultancy has been to assist a member association SaaS, diagnosis so far: revitalize the website, while establishing stronger brand position in a crowded field. Their established solution, Capital Impact is well known for legislative tracking, however Engagifii offers a full suite of tools, which we will position as a ‘must-have’ for existing customers and fresh prospects.
Video & VR Content Examples
YouTube is the second largest search engine. For many years short-form, easily digestible content has been an anchor for my clients, while providing economical content within days, not months. Additionally, VR presents an entirely new opportunity to immerse prospects and customers within your product and services.
While I am happy to show some of my web, UX and content oriented work, the majority of my time over the past decade has been spent on complete 360˚ digital solutions, within the ‘T-Shaped‘ marketer philosophy.
Ultimately the usefulness of a website goes beyond just UX and tidy code under the hood, search engines must see value in your content to garner position, this has been my greatest area of focus – what happens after launch?
Furthermore, any campaign is an empty vessel if the digital and traditional channel content needs of your prospects are not met. This key pillar is where many well-intended marketers fall short, relying too heavily on paid placements, uninspired landing pages and junk mail. I was pleased to hear your team understands and embraces a ‘content first’ approach.
Regarding my experience within traditional channels: public relations, industry outreach and trade shows, I am happy expand on my decade+ of experience as a separate follow up, document or web page, if requested.
I have the skills, creativity and experience to leverage industry standard tools, while identifying the channels and content fuel that digital and traditional channels need to convert apprehensive prospects, while cross-selling current IMC customers.
Thank you again, looking forward to next steps!
Click HERE to download as a ZIP file.
- Digital Marketing Pillars (Presentation)
- Client Example 30/60/90 Day Execution Plan
- Whiteboard Working Session Examples
- Campaign Metric Examples
Please keep in mind that items discussed or shown, are truncated due to client/employer agreements and recommendations are subject to change based on new information.