SEO Generalizations It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. But the term ‘SEO’ is a largely misunderstood one, often it’s referred to as […]
For the past 6+ months I worked closely with a local PR and Marketing Firm. It was eye-opening to see how my work in MarTech (Marketing Technologies) coupled with their objectives to increase exposure and opportunities for clients. In the months ahead, I’ll share high-level case studies related to those experiences.