The General’ist | A Retrospective

In the spirit of full-transparency and in keeping with the tenets of this blog, I would like to share a recent experience that most would consider a setback, the loss of a potential client. With 15 years of experience on display within this website, coupled with 6+ years focused solely in the ever-evolving digital marketing […]

The Digital Marketing Wheel

Long-term success still hinges the on validation and reputation of your product/service via PR wins like testimonials and reviews. However, if those resources do not yet exist for search engines to crawl and prospects to discover –what is your play? Address The Core. Visualize a wagon wheel. The center hub is your well-built and crawled […]

In-Bound Stalls | 5 Recommendations

Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort. At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. Yet despite that effort, engagement numbers […]

Repair or Replace? | A SEO Case Study

Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. Having come from a background in B2B marketing, I knew the task of highlighting a heavily commoditized business like I.T. services online […]

Why Should B2B Care About Social Outreach?

Hurdles and Misconceptions A big challenge in working with B2B clients is relaying the value of curating and maintaining a social media hub around a website consistently. For many years I’ve sat across the table from veteran owner-operators, CEOs, and sales managers pleading my case for inbound engagement, usually to looks of disbelief. Often the […]

Online Video Marketing: Focus Products AND People

Face-to-face meetings and presentations are not always possible, location and travel restraints can quickly turn a warm lead cold. While video meeting services (Skype/Go-To-Meeting) satisfy an immediate and direct need, a majority of prospects will perform due diligence on your business before and after that conversation. Product and service videos (when done correctly) can position […]