It’s been an exciting few months, new clients and opportunities have kept me away from this blog, however I recently completed a project that I felt was share-worthy. With my strong focus on providing Digital Marketing Solutions, I rarely get the chance to handle design work anymore. When I do, the ‘fun’ part of building […]
Long-term success still hinges the on validation and reputation of your product/service via PR wins like testimonials and reviews. However, if those resources do not yet exist for search engines to crawl and prospects to discover -what is your play? Address The Core Visualize a wagon wheel. The center hub is your well-built and crawled […]
Hurdles and Misconceptions A big challenge in working with B2B clients is relaying the value of curating and maintaining a social media hub around a website consistently. For many years I’ve sat across the table from veteran owner-operators, CEOs, and sales managers pleading my case for inbound engagement, usually to looks of disbelief. Often the […]
For the past 6+ months I worked closely with a local PR and Marketing Firm. It was eye-opening to see how my work in MarTech (Marketing Technologies) coupled with their objectives to increase exposure and opportunities for clients. In the months ahead, I’ll share high-level case studies related to those experiences.