The T-Shaped Marketer and CRM

’T-Shaped Marketer’ was coined by David Guest in the early 1990s as being a generalist, but one who also has two, or more areas of expertise. You can learn more about my thoughts on the generalist philosophy here. As I made the transition from print/web creative to digital marketer in the late 2000s, my goal […]

Repair or Replace? | A SEO Case Study

Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. Having come from a background in B2B marketing, I knew the task of highlighting a heavily commoditized business like I.T. services online […]

Why Should B2B Care About Social Outreach?

Hurdles and Misconceptions A big challenge in working with B2B clients is relaying the value of curating and maintaining a social media hub around a website consistently. For many years I’ve sat across the table from veteran owner-operators, CEOs, and sales managers pleading my case for inbound engagement, usually to looks of disbelief. Often the […]

Online Video Marketing: Focus Products AND People

Face-to-face meetings and presentations are not always possible, location and travel restraints can quickly turn a warm lead cold. While video meeting services (Skype/Go-To-Meeting) satisfy an immediate and direct need, a majority of prospects will perform due diligence on your business before and after that conversation. Product and service videos (when done correctly) can position […]