For the past 6+ months I worked closely with a local PR and Marketing Firm. It was eye-opening to see how my work in MarTech (Marketing Technologies) coupled with their objectives to increase exposure and opportunities for clients. In the months ahead, I’ll share high-level case studies related to those experiences.
It’s been an exciting few months, new clients and opportunities have kept me away from this blog, however I recently completed a project that I felt was share-worthy. With my strong focus on providing Digital Marketing Solutions, I rarely get the chance to handle design work anymore. When I do, the ‘fun’ part of building […]
In the spirit of full-transparency and in keeping with the tenets of this blog, I would like to share a recent experience that most would consider a setback, the loss of a potential client. With 15 years of experience on display within this website, coupled with 6+ years focused solely in the ever-evolving digital marketing […]
Long-term success still hinges the on validation and reputation of your product/service via PR wins like testimonials and reviews. However, if those resources do not yet exist for search engines to crawl and prospects to discover –what is your play? Address The Core. Visualize a wagon wheel. The center hub is your well-built and crawled […]
It has happened to all of us: a perfectly timed ad, email or recommendation that captures your attention. Typically, that kind of outreach leads to you to open multiple browser tabs and begin comparisons of features and pricing, resulting in a purchase, not to mention unintended items in your cart. Marketing has done it’s job […]
Earlier this year, I consulted with an internal marketing team that wasn’t seeing the desired results from a year long, in-bound engagement effort. At first glance, they had a competent strategy and appeared to be ‘by-the-book’ in regards to accepted methodologies for email, landing pages, paid social and re-targeting. Yet despite that effort, engagement numbers […]
Recently, I assisted a local PR agency within my range of MarTech offerings. One of their clients, an I.T. managed services firm, wasn’t tracking online effectively and requested an SEO analysis and strategy. Having come from a background in B2B marketing, I knew the task of highlighting a heavily commoditized business like I.T. services online […]
SEO Generalizations It goes without saying, the life blood of any business is sales. To most digital marketers, SEO (search engine optimization) is one key driver to how quickly a business can be found, a question answered and a sale made. But the term ‘SEO’ is a largely misunderstood one, often it’s referred to as […]