My career as an eager staff designer in a high-pressure environment began nearly 20 years ago. I carry that experience with me to this day, as reminder of what it means to roll up one’s sleeves and ‘do’ -not just delegate.
In the mid-2000s, as the internet and social media began to shift towards a viable platform for business, I moved away from traditional print design and began an evolution towards the new frontier of digital marketing.
For 12 years I learned to be agile and focused in my roles as: Lead Designer, Art Director, Creative Director and Marketing Director. That range of work touched client rosters that serviced Fortune 500 companies, national publications, interactive and TV.
8 years ago I officially struck out on my own to serve as a cost-effective marketing advocate for local and national B2B/B2C companies ranging from $500,000.00 to 50 million in sales.
I enjoy the challenge of problem solving with my clients to significantly impact key performance indicators (KPIs) and return on investment (ROI) though sound strategies and marketing technology tools coupled with creative thinking.