How does Marketing fuel BDRs and Sales Teams beyond digital engagement and traditional collateral?

What is the justification for a company to maintain a marketing team (and expensive tools) without tangible monetary results on the horizon?

Often, every metric sans R.O.I. is held up as proof that progress is being made, however a growing chorus of CEOs, CMOs and independent business owners are saying: ‘looks great, but where are my leads?’

It’s fairly simple, while trending upward is a critical step forward, all marketing efforts should result in lead generation, which in-turn drives revenue.

So, ultimately Marketing is Lead Generation – every decision serves that goal.

The purpose of this blog is to explore the relationship between sales and marketing through a lens of; personal experience, case studies, vendor reviews and knowledge sharing.

Glad to have you on board. Stay Tuned.