An Explanation

How does marketing fuel a sales team beyond digital engagement and traditional Marketing-Dashboard copycollateral?

What is the justification for a company to maintain a marketing team (and expensive tools) without tangible monetary results on the horizon?

Across this city, KPIs (key performance indicators) are served up on flat panel TV dashboards and held up as proof that progress is being made, however a growing chorus of CEOs are saying- ‘looks great, but where are my leads?’

It’s fairly simple, while trending upward is a critical step forward, all marketing efforts should result in lead generation, which in-turn drives sales.

So, Marketing is Lead Generation – every decision must serve that end goal.

The purpose of this blog is to explore the relationship between sales and marketing through a lens of; personal experience, case studies, vendor reviews and knowledge sharing.

Glad to have you on board. Stay Tuned.